Owned, Designed & Developed By Us
Our exclusive family of brands — each designed, developed, and managed by us — delivering beauty, care, and innovation under one roof.
Instant Ice-Cooling Lip Sensation: Infused with menthol and “Ice Film” technology, this formula delivers an instant cooling effect upon contact, refreshing lips while adding a soothing, revitalizing boost with every swipe.
High-Shine 3D Radiance Finish: Its glossy 3D shine formula smooths lip texture, boosts fullness, and locks in radiance for a polished, mirror-like finish that stays luminous and fresh throughout daily wear.
Color-Locking Long-Wear Technology: A radiance-locking system binds pigment to lips for improved longevity, preventing fading while maintaining vibrant color payoff and a smooth, hydrated look without smudging or patchiness.
Nourishing Skincare-Infused Formula: Enriched with ceramides, panthenol, squalane, vitamin E, and centella, it repairs, hydrates, and protects lips while meadowfoam seed oil reinforces moisture for soft, healthy-looking fullness.
Meet the Newbies
Portable solid perfume for effortless daily elegance and refreshing fragrance
Hot Right Now
Waterproof matte lipstick with intense color and smooth long-lasting comfort
Color Your Smile
Delivers intense rich matte color with 24-hour comfortable wear
Transforms from creamy liquid to powder matte with 16-hour waterproof wear
Provides vibrant lightweight color with durable fixation and non-sticky comfort
Delivers intense color payoff while deeply hydrating lips for lasting comfort
Waterproof matte lipstick with intense color and smooth long-lasting comfort
Nourishing lip oil that hydrates, repairs, and plumps with glossy shine
Slay the Gaze
Lifts, curls, and lengthens lashes with 24-hour waterproof smudge-proof formula
Defines brows with ultra-precise strokes while delivering lasting color all day.
Waterproof eyeliner with ultra-precise tip for sharp long-lasting lines
Stroke on Color
Blends seamlessly with buildable textures for versatile matte and shimmer looks
Create endless eye looks with long-lasting matte, shimmer, and pearlescent finishes.
Customize Your Color Story
Choose from 27 matte and shimmer shades to customize your palette
Design your own eyeshadow palette with interchangeable magnetic inserts
Touch Up in Style
Delivers smooth flawless application while blending powders evenly and effortlessly
Perfect beauty tool for precise makeup with clarity, comfort, and convenience
Professional lash curler with built-in comb for flawless natural curls
Sculpt & Shine
Blends seamlessly for cheeks, eyes, and lips with radiant natural finish
Enhances complexion with radiant color using advanced liquid-to-powder technology
Create a seamless luminous finish with weightless liquid shimmer highlighting drops.
Creamy stick sculpts, defines, and slims facial features with blendable precision
Show Skin, But Better
Covers acne, dark circles, and blemishes with lightweight flawless coverage
Covers imperfections, hydrates skin, and controls oil with natural radiance
Conceals dark circles, blemishes, and fine lines with natural finish
Provides flawless breathable coverage with SPF30 and 24-hour staying power
Smooths, corrects, and sets makeup with lightweight breathable matte finish
Long-lasting dual cushion and powder foundation giving natural coverage with oil control
Prep. Protect. Perfect.
Instantly removes shine, refreshes skin, and keeps makeup flawless all day
Dual-phase water-oil formula gently removes waterproof makeup while hydrating skin
Mattifying primer that blurs pores, smooths skin, and extends foundation wear
Lock in flawless makeup with ultra-fine hydrating mist for 12 hours
Command Every Room
A fruity floral scent with soft elegance and timeless charm.
A refreshing citrus floral fragrance balanced with warm musk and woody undertones
Warm orchid and tropical fruit notes meet creamy sandalwood vanilla base
Radiant jasmine and tuberose blend with exotic Rangoon creeper base
Portable solid perfume for effortless daily elegance and refreshing fragrance