The Brands We Call Family
We create, we own, and we grow every brand you see — each crafted to bring a unique experience while staying true to our standards.
Explore Our Beauty Playground
Heart Frame Detail Creates Statement Contrast: The gold-outlined heart centerpiece cuts through the matte black base, creating a striking contrast that turns minimal hairstyles into confident, standout looks.
Matte Finish Feels Sleek And Non-Slip: The smooth matte coating improves grip while delivering a clean, modern finish that keeps hair controlled without shine, slipping, or fuss.
Wide Claw Structure Secures Hair Firmly: Its wide curved shape distributes pressure evenly, holding medium to thick hair securely while staying comfortable for long wear and repeated use.
Scrunch It Up
Style the Front
Tie. Twist. Done.