The Brands We Call Family
We curate, build, and grow every brand you see — each chosen or crafted to deliver a unique experience while meeting our standards of quality and vision.
Explore Our Beauty Playground
Hot Right Now
Waterproof matte lipstick with intense color and smooth long-lasting comfort
Delivers flawless matte finish with long-lasting oil control and hydration
Shape, define, and lock brows with all-day waterproof hold and natural color
A refreshing glossy lipstick delivering instant coolness, radiant shine, and nourishing moisture.
Delivers intense color payoff while deeply hydrating lips for lasting comfort
Covers imperfections, hydrates skin, and controls oil with natural radiance
Mattifying primer that blurs pores, smooths skin, and extends foundation wear
Smooths pores, hydrates skin, and protects with broad-spectrum SPF30
A sleek open-frame claw designed for modern, lightweight hair styling.
A sculpted ribbon-style claw designed for effortless everyday hair styling.
A bold star-shaped claw made to hold hair with statement style.
A curved floral claw designed to elevate everyday hairstyles effortlessly.
Color Your Smile
A refreshing glossy lipstick delivering instant coolness, radiant shine, and nourishing moisture.
Ultra-glossy hydrating lip gloss delivering lasting shine, smooth color, and non-sticky comfort.
A pH-responsive lip balm that hydrates, repairs, and enhances natural shine
Delivers intense rich matte color with 24-hour comfortable wear
Transforms from creamy liquid to powder matte with 16-hour waterproof wear
Provides vibrant lightweight color with durable fixation and non-sticky comfort
Delivers intense color payoff while deeply hydrating lips for lasting comfort
Waterproof matte lipstick with intense color and smooth long-lasting comfort
Nourishing lip oil that hydrates, repairs, and plumps with glossy shine
Slay the Gaze
Shape, define, and lock brows with all-day waterproof hold and natural color
Achieve natural lifted lashes with 24-hour smudge-free hold and effortless curl definition
Lifts, curls, and lengthens lashes with 24-hour waterproof smudge-proof formula
Defines brows with ultra-precise strokes while delivering lasting color all day.
Waterproof eyeliner with ultra-precise tip for sharp long-lasting lines
Stroke on Color
Choose from 27 matte and shimmer shades to customize your palette
Design your own eyeshadow palette with interchangeable magnetic inserts
Blends seamlessly with buildable textures for versatile matte and shimmer looks
Create endless eye looks with long-lasting matte, shimmer, and pearlescent finishes.
Targets dark circles and eye wrinkles for smoother, brighter, youthful-looking under-eye skin.
Brightens, protects, and hydrates skin with 5-layer Vitamin C radiance system.
Hydrates, brightens, and protects skin with lightweight water-light UV defense.
Boosts hair volume, reduces oil, and strengthens strands for fuller vitality.
Touch Up in Style
A complete brush set designed for blending, contouring, and touch-ups anytime.
Delivers smooth flawless application while blending powders evenly and effortlessly
Perfect beauty tool for precise makeup with clarity, comfort, and convenience
Professional lash curler with built-in comb for flawless natural curls
Sculpt & Shine
Blends seamlessly for cheeks, eyes, and lips with radiant natural finish
Enhances complexion with radiant color using advanced liquid-to-powder technology
Create a seamless luminous finish with weightless liquid shimmer highlighting drops.
Creamy stick sculpts, defines, and slims facial features with blendable precision
Show Skin, But Better
Covers acne, dark circles, and blemishes with lightweight flawless coverage
Delivers flawless matte finish with long-lasting oil control and hydration
Covers imperfections, hydrates skin, and controls oil with natural radiance
Conceals dark circles, blemishes, and fine lines with natural finish
Provides flawless breathable coverage with SPF30 and 24-hour staying power
Smooths, corrects, and sets makeup with lightweight breathable matte finish
Long-lasting dual cushion and powder foundation giving natural coverage with oil control
Prep. Protect. Perfect.
Instantly removes shine, refreshes skin, and keeps makeup flawless all day
Hydrates, smooths, and blurs imperfections with a soft matte finish
Smooths pores, hydrates skin, and protects with broad-spectrum SPF30
Shields skin from UVA/UVB rays with moisturizing non-greasy breathable protection
Dual-phase water-oil formula gently removes waterproof makeup while hydrating skin
Mattifying primer that blurs pores, smooths skin, and extends foundation wear
Lock in flawless makeup with ultra-fine hydrating mist for 12 hours
Command Every Room
Romantic floral blend with peach, white flowers, and soft woods
A fruity floral scent with soft elegance and timeless charm.
A refreshing citrus floral fragrance balanced with warm musk and woody undertones
Warm orchid and tropical fruit notes meet creamy sandalwood vanilla base
Uplifting lavender and orange blossom blend with cedarwood and ambergris depth
Radiant jasmine and tuberose blend with exotic Rangoon creeper base
Floral bouquet of tuberose, jasmine, and warm woody vanilla accents
Romantic rose fragrance with elegant freshness and sensual floral depth
Portable solid perfume for effortless daily elegance and refreshing fragrance